About Us
Our Story
B FiT was founded on a simple belief: every individual deserves to be understood before they are defined.
After more than 25 years of working with children, adults, seniors, and families, Clinical Psychologist Shilpa Karia recognised a significant gap. Too often, development was measured only through outcomes, while the cognitive, emotional, and social foundations that shape learning, confidence, relationships, and independence were overlooked. At the same time, evidence-based approaches that intentionally nurtured these foundations were difficult to find.
In 2016, she founded B FiT (Brain Fitness for All) to bridge that gap.
The name reflects a philosophy that continues to guide us today. Just as physical fitness requires consistent care and practice, we believe our minds deserve the same lifelong investment. Through purposeful experiences rooted in science, we help individuals build the skills they need to learn, adapt, connect, and thrive.
As B FiT evolved, Hetvi Karia joined the journey, bringing a fresh perspective to the organisation’s vision. Together, they have continued to grow B FiT while staying true to the principles on which it was founded — scientific integrity, personalised development, and genuine care for every individual.
Today, everything we do is guided by one simple principle: recommend what is right for the individual, not what is easiest to sell. Because building trust will always matter more than making a transaction.
Mission
To empower people of all ages through purposeful experiences that strengthen cognitive, emotional, and social development.
Vision
A world where every individual has the opportunity to develop the skills, confidence, and resilience to reach their fullest potential.
Our Brand Values
- Trust Above All — We build relationships through honesty, transparency, and genuine care. Every recommendation is made in the individual’s best interest.
- Evidence Before Assumption — Everything we create is grounded in science, research, and professional expertise — not trends or marketing claims.
- Every Individual Matters — No two people are the same. We celebrate individuality through personalised experiences that honour each person’s unique strengths, challenges, and journey.
- Growth is Lifelong — We believe development doesn’t stop at a certain age. From young children to seniors, every individual has the capacity to learn, adapt, and grow.
- Purpose in Everything We Do — Every game, program, activity, and interaction is intentionally designed with a meaningful developmental purpose.
- Human Before Transaction — People will always matter more than products. We believe in building trust, creating lasting relationships, and making recommendations with honesty — even when it means not making a sale.
- Curiosity Fuels Growth — We encourage exploration, questioning, creativity, and problem-solving, because meaningful learning begins with curiosity.
About the Brand
B FiT (Brain Fitness for All) is a psychologist-led organisation dedicated to helping individuals of all ages strengthen the cognitive, emotional, and social skills they need to thrive.
Founded in 2016, B FiT brings together Cognitive Training, Play Therapy, Social Emotional Learning, and psychologist-designed Brain Games under one philosophy: meaningful development should be evidence-based, personalised, and accessible throughout life.
Whether we’re working with a toddler taking their first steps in learning, an adult striving to stay mentally sharp, or a senior maintaining cognitive wellbeing, our purpose remains the same — to help every individual reach their fullest potential.
At the heart of B FiT is a commitment to science, trust, and purpose. Every recommendation, every program, and every Brain Game is thoughtfully designed to create meaningful impact, because we believe development is never one-size-fits-all.
Meet the Founders
Shilpa Karia — Founder & Director
With over 25 years of experience, Shilpa Karia is a Registered Clinical Psychologist, Brain Trainer, Special Educator, and Certified Play Therapist. Throughout her career, she has worked with individuals across all stages of life, helping them discover their strengths through evidence-based, personalised approaches.
Known for her honesty, integrity, and unwavering commitment to doing what is right for every individual, Shilpa has earned the trust of generations of families. Her belief that meaningful development begins with understanding the individual continues to shape the philosophy behind B FiT.
Hetvi Karia — Co-Founder & Director, Emotional Intelligence
Hetvi Karia is a Play Therapy UK (PTUK) and Play Therapy International (PTI) Certified Play Therapist, and Social Emotional Learning Specialist. She also leads the growth and development of Play Therapy International India, contributing to the advancement of play therapy education and practice across the country.
Through her work as The Playologist, Hetvi is passionate about supporting parents and families with evidence-based insights on child development, play, and emotional wellbeing.
Hetvi brings a fresh perspective to B FiT, with a passion for helping individuals — especially children — feel understood, supported, and empowered. She is committed to making evidence-based development more accessible through experiences that are engaging, meaningful, and designed around the individual.
A Team You Can Trust
At B FiT, our team brings together expertise across psychology, cognitive training, play therapy, and social-emotional development. While each of us has a unique area of expertise, we’re united by a shared belief that meaningful development is purposeful, personalised, and grounded in science.
We don’t just work together — we learn, collaborate, and grow together to provide the very best for every individual we support.
Certifications & Training
- BrainRx (LearningRx)
- Feuerstein Instrumental Enrichment (Feuerstein-Bassou International Training Academy)
- Play Therapy UK (PTUK)
- Play Therapy International (PTI)
- Academy of Play and Child Psychotherapy (APAC)
- PREP & COGENT
- Six Seconds
- Woodcock-Johnson
- Wechsler Intelligence Scale for Children (WISC-V)
- Wechsler Adult Intelligence Scale (WAIS-IV)
- Harrison Assessments
- DALI
- Maharashtra Dyslexia Association (MDA)
- American Psychological Association
- Fast Forward
- Association for Play Therapy — United States
Visit Us
B FiT — Brain Fitness for All
Ground Floor - A/34, Madhu Industrial Estate, Pandurang Budhkar Marg, near Kamala Mills, Lower Parel, Mumbai, Maharashtra 400013
Phone / WhatsApp: +91 77180 60134
Email: info@brainfit.in
Hours: Monday–Friday (10:30am - 6:30pm), Saturday (10am - 2:30pm), Sunday (Closed)